A general notion is that malls are for shopping. Well, at Reem Mall, we beg to differ.
Reem Mall is not just a shopping destination. It’s an immersive, multi-sensory experience that caters to families, adventure seekers, tech lovers and culture enthusiasts alike.
With world-class attractions, elevated dining, smart technology and exclusive events, Reem Mall is redefining what a modern mall can offer.
Here’s a closer look at the standout experiences that set Reem Mall apart.
1. Snow Abu Dhabi: One of the World’s Largest Snow Parks
Location: Level 2
Snow Abu Dhabi offers a one-of-a-kind winter experience, open year-round with temperatures maintained at –2°C. Inside, guests can enjoy real snow, snow-covered trees and a peaceful alpine village setting with over 20 attractions to explore.
Families can take a relaxing ride on the Polar Express Train or join in classic snow fun like snowball fights and snowman building.
For those seeking adventure, rides like Flight of the Snowy Owl, Drift’s Downhill Run and Ice and Floe’s Bumper Tubes offer exciting moments, while the Crystal Carousel adds a gentler option for younger guests. The park also features dedicated areas for birthdays and group events, making it a great choice for special occasions.
That’s not all, currently they are running a Summer Camp for kids aged 4-10, packed with fun-filled activities and interactive learning. It’s going to be an enriching experience for the young ones. Let your kids take part before it winds up on August 29th.
Click here for more details about the Summer Camp.
2. CUBE Challenges: A New Era of Live-Action Gaming
Location: Level 2
CUBE Challenges is a one-of-a-kind interactive zone that combines physical tasks with brain games across more than 30 themed rooms. Each room presents a different challenge, pushing you to think fast, move smart and work as a team.
Whether you’re planning a family outing, a birthday or a team-building session, it’s a fun and active way to spend time together. No two rooms are the same and with only a few minutes to solve each one, every visit feels thrilling.
To spice up the experiences, CUBE Challenges is currently running a summer-special competition–The Ultimate Summer Competition–for families and friends, where they take part in exhilarating games. This programme would run until July 31st 2025. Nintendo Switch, Pro Gaming Monitors and JBL Earbuds are among the awards waiting for the winners.
3. Family-Friendly Zones: Where Play Meets Learning
Reem Mall offers an enriching environment for kids and families, with thoughtfully curated play zones that go beyond just fun.
Orange Wheels,for example, is a nature-themed edu-play space designed for children aged 6 months to 8 years. It blends soft play, climbing areas, sensory exploration and interactive learning in a safe and stimulating setting.
Meanwhile, Pop in & Play by LEGO® invites children to imagine, build and explore. From toddler-friendly blocks to intricate creations for older kids, it’s a playground for creativity.
Also, the all-new miniBOUNCE at Reem Mall is built for kids from walking age to 6 years, offering a safe, fun space to jump, climb and explore. It helps boost confidence, creativity and coordination through active play.
And, your kids shouldn’t miss their Holiday Camp, which would run until 29 August 2025, with half-day and full-day options available.
4. VOX Cinemas: Where Films Become an Experience
Location: Level 2
VOX Cinemas at Reem Mall delivers an exceptional viewing experience through advanced technology and thoughtful design.
Some of its features are:
- High-resolution digital projection
- Immersive Digital 3D content
- Large-format MAX screens for crystal-clear visuals.
Sound is just as impressive, with Dolby Atmos and 7.1 surround systems creating rich, multi-layered audio from every direction.
Guests can choose from premium formats like IMAX with Laser, 4DX, THEATRE, and GOLD, along with a dedicated KIDS cinema for young viewers. Reem Mall is also home to Abu Dhabi’s only Private VOX Cinema Theatre Experience, offering an exclusive space for personal screenings and special occasions.
Whether it’s immersive effects or in-seat dining, VOX combines comfort and quality in every visit.
5. E-Sports & Tech Events: A Hub for Gamers and Creators
Reem Mall is emerging as a key destination for gaming and tech enthusiasts in the region. With regular e-sports tournaments, themed gaming festivals and hands-on digital experiences, the mall brings together players, creators and fans in one space.
In June, the mall hosted a high-energy e-sports arena experience, featuring tournaments, themed events and hands-on gaming zones with titles like Fortnite, Roblox, and EA FC. While this activation has concluded, it’s only the beginning.
More gaming experiences and digital events are on the way, keeping fans and families excited for what’s next.
6. Rooftop Auto Festivals: A Celebration of Car Culture
For auto enthusiasts, Reem Mall curates seasonal car events like the Motor Festival, showcasing classic, modified and UAE-themed cars across its iconic rooftop.
With influencer meet-ups, RC car racing and live showcases, it’s an exhilarating experience for the whole family.
7. Smart Features & Seamless Convenience
Technology enhances every step of the Reem Mall experience. From hands-free shopping to in-mall navigation support, smart features are designed to make your visit smoother and more convenient.
The mall is also rolling out advanced EV charging stations, making it easier for electric vehicle users to shop and recharge in one go.
And with an integrated logistics hub, many purchases can be delivered across the UAE on the same day.
8. A World of Cuisine Awaits
With over 80 restaurants and cafés, Reem Mall’s culinary scene is as diverse as it is dynamic. Whether it’s a quick bite at Wagamama, gourmet indulgence at Eataly, or family meals at New Shanghai, every palate is catered for.
And when the weather cools down, select rooftop dining spots as they offer stunning views of Reem Island’s coastline, perfect for sundown gatherings and special occasions.
9. Community-Centric Events All Year Round
True to its commitment to culture and community, Reem Mall hosts a rotating calendar of seasonal festivals, family workshops and cultural celebrations.
From Eid performances and giveaways to summer carnivals and educational pop-ups, there’s always something happening here.
Visit and Experience Reem Mall
So, Reem Mall is beyond shopping. It’s where you can explore, play, discover and connect. With world-class experiences for every age and interest, it’s an experiential destination for everyone in Abu Dhabi. Whether you’re escaping the heat in Snow Abu Dhabi, testing your skills at CUBE Challenges or catching a film in complete comfort, Reem Mall offers something exceptional around every corner.
Visit Reem Mall.
For any queries, contact us at +971 800 707070
